Marketing your business with email is an art. It’s very easy to get accused of spamming nowadays. Add to that the filters ISPs are using, and your message may not get through. If you do it right, email marketing can become a very effective method of marketing your business.
Before you consider this method, there are three tools you should consider absolutely crucial to your success.
1. HTML email newsletter creation tools
Definitely, the most exhilarating part of your email campaign is building your email newsletter. Preferably, your email marketing service provider should furnish for all levels of designing skills. The majority ESPs offer free e-mail templates that you can simply edit and use for your mailings. If you have an idea of what you want your newsletter to appear, but you are not a knowledgeable designer, search for an email marketing platform that provides a user-friendly template designer. That way, you must be capable to simply develop a newsletter that reveals your business brand.
2. Email Formatting Utility tool
Once you’ve written your email, you want to make sure it looks professional. Check for spelling, grammar, and punctuation errors. Make sure it is easy to read. You can use this utility to format your emails to the right width. It’s not perfect, but it will save you plenty of time because you can format your text at different widths. Overall, it does a very good job.
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3. Anti-Spam tool
Before you send your message out, you want to check to make sure it can get past the filters frequently used by ISPs. There’s a simple and easy way to check your message. Basically, you can send your email as a text message and find out how the filters rank it. Then, you can make changes to your email before sending it to your list.
Email marketing is a time-consuming process. Done right, it can be a very lucrative tool in your marketing process. These tools will help you make your email marketing efforts more effective.